Description

This is a full-time on-site role for a SEO & Content Specialist at the University of Rawalpindi. The selected candidate will be responsible for manage content creation, optimize SEO performance, and support campaigns across social media and web platforms. You’ll collaborate closely with our marketing and communications team to promote the University’s brand and engage our audiences effectively.

KEY RESPONSIBLITES:

• Design and execute digital marketing campaigns.
• Create engaging content for websites, social media, newsletters marketing templates.
• Manage all social media channels (Facebook, Instagram, LinkedIn, etc.) including content planning and analytics.
• Implement and monitor SEO strategies, including keyword research, on-page and off page.
• Update and manage website content using CMS tools.
• Collaborate on advertising campaigns and produce digital collateral such as banners, presentations, and email templates.
• Analyze campaign performance metrics and prepare regular reports.
• Stay up-to-date with latest trends, tools, and best practices.

Requirement

• Minimum Bachelor’s degree in Marketing, Media Studies, or a related field.
• At least 1-2 years of experience in the relevant role.
• Solid understanding of SEO, social media platforms, email marketing, and content creation.
• Experience doing research using multiple sources
• Strong writing, editing, and communication skills.
• Experience with website CMS management (e.g., WordPress).
• Familiarity with CRM platforms and digital campaign reporting is a plus.
• Excellent organizational and time-management skills
• Excellent writing and editing skills in English.
• Ability to work collaboratively in a team environment
• Problem-solving and analytical skills.